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News Articles
Nov 21, 20234 min read
What drives people to panic buy during times of crisis: A new study sheds light on the psychology of
Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people...
Nov 15, 20234 min read
The shift from owning to renting goods is ushering in a new era of consumerism
Today’s consumer landscape is witnessing a pivotal shift away from traditional ownership towards an access-based model. Rather than...
Nov 15, 20234 min read
ChatGPT and Threads reflect the challenges of fast tech adoption
ChatGPT recently experienced a decline in user engagement for the first time since its launch in November 2022. From May to June,...
Nov 15, 20233 min read
The deinfluencing trend reflects a growing desire for authenticity online
Omar H. Fares, Toronto Metropolitan University A new social media trend has recently emerged in response to the materialistic nature of...
Nov 15, 20234 min read
Apple’s new Vision Pro mixed-reality headset could bring the metaverse back to life
Omar H. Fares, Toronto Metropolitan University The metaverse — a shared online space incorporating 3D graphics where users can interact...
Nov 15, 20234 min read
Gen Z goes retro: Why the younger generation is ditching smartphones for ‘dumb phones’
There is a growing movement among Gen Z to do away with smartphones and revert back to “less smart” phones like old-school flip and slide...
Nov 15, 20234 min read
ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon
The recent release of the ChatGPT chatbot in November 2022 has generated significant public interest. In essence, ChatGPT is an...
Nov 15, 20235 min read
The metaverse offers challenges and possibilities for the future of the retail industry
Omar H. Fares, Toronto Metropolitan University In 1968, American computer scientist Ivan Sutherland predicted the future of augmented and...
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